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Customer Value

Your loyal customers are the most valuable part of your business so creating ways to positively communicate with them will guarantee continued success.

February 6, 2012

What is Branding?

It’s a brand, brand world out there and standing out amongst the competition is growing more and more challenging every day. The importance of branding cannot be emphasized more in this era of noise and communication overload. Branding is the first step to the marketing process. It is an effort to communicate that your product [...]

Bring on the QR code creativity.

We bet you’ve seen a QR code. You know, they’re those strange-looking, little black and white squares on marketing materials that act as a barcode?

January 23, 2012

Big bank exodus?

Having a local bank as a client (Long Beach-based Farmers & Merchants Bank), we’re constantly educating ourselves on the banking industry and staying abreast of important trends.

January 16, 2012

Are adjectives anti-social?

It seems science is edging out art in terms of advertising writing style. Nowhere is this more true than with social or shareable content. The simpler the writing style, the more likely it was to be passed on.

December 29, 2011

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