]]> STADIUM LOFTS, ANAHEIM, CA.—For the past 5 weeks, ETA blitzed the market for client, Stadium Lofts, to promote a one-day-only sales event on March 28, 2009. Through our efforts, we were able to drive almost 2,000 prospective home buyers through the front doors at Stadium Lofts to tour, pre-qualify, and pick up an exclusive EVENT PASS, required for entry on March 28th. Response was tremendously positive and ETA did the unthinkable in today’s real estate market—to get almost 50 eager home buyers and their friends and families to camp out overnight for their chance to get one of the 60 homes on THE EVENT list. By 12 noon on March 28th, the sales team at DOMA had taken 41 reservations for homes at Stadium Lofts. We anticipate an additional 20-30 sales to follow in the weeks ahead. As the agency of record for Stadium Lofts, a Windstar Communities project, ETA worked alongside the on-site sales team from Doma Properties to strategically plan and market what we branded as THE EVENT SPRING ’09. ETA pulled out all the stops in marketing THE EVENT SPRING ’09. Our strategy included: Freeway Billboards, Mobile Billboards, Newspaper Advertisements, Advertorials, Flyers, Door Hangers, Human Directionals, Signage, Targeted Email Campaigns, and Public Relations Efforts. Our team then spent Friday, March 27th and Saturday, March 28th, flawlessly executing an on-site event. From facilitating the line-up to ensuring campers were fed and entertained, to introducing and cheering each buyer through the door to make their home selection, our team was 110% involved in every aspect of the days’ events. We attribute the success of this event to our team’s determination to deliver a first class sales event for our client, no matter what it takes.
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]]> ]]>DATABASE MARKETING / DEMOGRAPHIC PROFILING
]]> At ETA, we know that it’s not all about traffic, but generating qualified leads that turn into sales. This is where the power of Database Marketing comes into play. By segmenting your customers according to their characteristics, needs, behaviors, values, and buying habits, we are able to build powerful marketing strategies that not only reach each consumer segment, but actually speak to them. Using high end database tools such as Claritas, we employ a variety of methods including behavioral profiling, primary research, secondary research, list profiling, lift studies, PRIZM profiles, etc. to ensure we are reaching the right people, at the right time, with the right message.
]]> ]]>BRAND DEVELOPMENT / PLANNING
]]> Building a brand requires careful planning and strategic thinking. We do this by developing a clear understanding of your company, your customers, your competition, and your aspirations. By understanding who you are, we can build a brand that shouts it to the world. ETA will work with you to understand your target markets/audiences, create a strong marketing position, develop goals and benchmarks, develop the brand assets, & infuse the brand into the corporate culture.
]]> ]]>CREATIVE / GRAPHIC DESIGN
]]> Creative isn’t always about pretty pictures or clever designs. It’s about effective, meaningful messages that reach out to specific audiences, in specific ways, to generate specific results. ETA’s Creative Services include: logo design, identity packages, campaign development & ad design, corporate brochures, postcards, website design, outdoor advertising and environmental graphics, flash banners, online media, and more.
]]> ]]>WEBSITE DESIGN, WEBSITE PLANNING & WEBSITE DEVELOPMENT
]]> In the vastness of the world wide web, having a great looking website isn’t enough. It has to be designed with usability, accessibility, and functionality in mind. ETA uses the latest in web design and development tools and standards to strategically plan, design and develop websites that visually enforce the brand, connect and communicate with visitors in a way that is easy and comfortable for them, ensures marketability through keyword-rich contents, includes opportunities for data collection and customer engagements, and has the ability to measure, monitor, and analyze site traffic and behaviors.
]]> ]]>INTERACTIVE MEDIA
]]> With advances in science and technology, interactive media has become one of the most cost effective ways for businesses to rapidly develop and deploy highly targeted and personalized messages to consumers. Online media, micro-sites, mobile marketing, social networking, and email marketing are just some of the ways we use interactive media to promote our clients products and/or services.
]]> ]]>EMAIL MARKETING
]]> Email marketing is a powerful and cost effective marketing tool that can easily keep your clients in constant contact with your brand. An email campaign is easy to deploy, ETA has taken a unique approach to email marketing. You can rely on ETA to handle your entire campaign from crafting creative content and designs to managing your databases. But the most critical component of our email marketing services is analytics. Through detailed tracking and monitoring of your campaigns, we can see who’s clicking on what, and continuously ensure the success of any current and future email campaigns.
]]> ]]>AFFINITY GROUP MARKETING
]]> In today’s climate, the more personalized the approach, the better the result. Affinity Group Marketing is about relationships. You could say it’s "Relationship Marketing" on steroids. At ETA, we identify the mark, find the decision makers, and form strategic partnerships within the community, allowing us to get your message or special offer in front of their workforce. Company’s who have participated in our Affinity Group program include Disney, University of Irvine, Boeing, Tenet Healthcare, Police Officer’s Associations, Honda Center, and Cal State Long Beach, to name a few.
]]> ]]>MEDIA PLANNING & MEDIA BUYING
]]> Your bottom line is our bottom line. As stewards of your marketing dollars, we integrate creativity with skillful negotiation and carefully develop a media plan that meets all of your needs. We do this in the most responsible way possible—giving you the most coverage with the best return for your investment.
]]> ]]>EVENT MARKETING & EVENT PLANNING
]]> Event Marketing presents a unique opportunity for you to create a connection with the consumer face-to-face. We provide event marketing and event planning services for clients who want to personally engage and inspire consumers to act. From local Sales Events to major Sports Promotions, it’s all in the details.
]]> ]]>PUBLIC RELATIONS
]]> ETA fully understands the importance of public relations as a vital element in any marketing campaign. ETA’s PR experts can develop awareness, create buzz and build your business through media relations. We will work with you to create a program that meets your business goals, from launching a new brand to announcing a business success, we’ll help you shout it to the world!
]]>Click Here to Download ETA’s Capabilities Overview.]]>
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